Sweegen Delights Chinese Consumers with Premiumization of Low Calorie Confectionary Chocolate

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TeChoco Better-For-You Low Calorie Confectionery Chocolate.

TeChoco Better-For-You Low Calorie Confectionery Chocolate.
Sales of TeChoco confectionery chocolate are skyrocketing in more than 2,000 retail stores, both online and in physical stores in China.

Sales of TeChoco confectionery chocolate are skyrocketing in more than 2,000 retail stores, both online and in physical stores in China.

Sales of TeChoco confectionery chocolate are skyrocketing in more than 2,000 retail stores, both online and in physical stores in China.

Rancho Santa Margarita, Calif., September 16, 2021 (GLOBE NEWSWIRE) – As the Asia-Pacific chocolate market diversifies and consumer tastes gravitate towards sophistication, Sweegen has expanded its presence in China by formulating chocolate from high-quality low-calorie confectionery for the TeChoco brand.

“Sweegen has demonstrated the almost impossible task of formulating low-calorie, flavorful chocolate confectionery products with little or no sugar,” said Shari Mahon, Managing Director of Global Innovation. “Now consumers can enjoy premium chocolates with high quality, health conscious ingredients without the guilt and negative health benefits of sugar. “

The formulation of chocolate confectionery products is complex. Besides innovating around interesting textures, desirable flavors and appealing colors, the biggest challenge in the formulation of confectionery chocolate is bitterness. The higher percentage of cocoa in the products is generally met with more bitterness and less sugar, but healthier.

“Taste modulation is an ideal option for developers of specialty health and wellness confectionery chocolate products to resolve the impression of bitter notes and control lingering sweetness and aftertaste,” said Mahon. “The texture can improve mouthfeel and help enhance the appeal of chocolate.”

According to Mintel, more than half of Chinese consumers buy confectionery chocolate for their own pleasure. Even though Chinese consumers seek to experience indulgence in their sugary snacks, they are concerned with maintaining good weight, health, and well-being. Sugar consumption is expected to decrease, as one of the health and wellness goals of the “Healthy China 2030” initiative is to reduce sugar consumption by at least 17 percent. Still, health issues linked to obesity and diabetes worry government health officials because China consumes about 15 million tons of sugar per year.

Sales of TeChoco confectionery chocolate are skyrocketing at more than 2,000 retail stores, both online and in physical stores, including e-commerce giants TaoBao and DMall, and convenience stores Bianlifeng and Japan’s Lawson for China. Lawson alone has more than 3,000 stores in China, which are in and around five major cities.

“TeChoco is at the forefront of innovating healthier confectionery with higher levels of cocoa content,” said Mahon. “They are an example of a leading brand of health and wellness products for sugar reduction in China, focusing on complete solutions for the use of natural sweeteners in conjunction with taste modulation to promote the consumer acceptance of products to mimic the indulgent products they prefer and desire. “

As sales of TeChoco continue, the products show promise for other Asia-Pacific countries including Singapore and Malaysia, where Sweegen has its Signature Reb M stevia approval. Sweegen will establish an Asia-Pacific innovation studio in Singapore over the next 12 months, where brands can take advantage of local tastes and explore solutions to create delicious, sugar-free products.

Sweegen anticipates approval of Reb M in China. With the arrival of a better tasting natural sweetener, the company expects the Chinese market to develop more products with reduced sugar content and with consumer preferred tastes.

Sweegen offers brands both economical and innovative sugar reduction solutions. Its robustness Taste modulation wallet is essential to help block bitterness, increase the perception of sweetness, manage a lingering note, improve mouthfeel, or reduce astringency in confectionery, drink, dairy, savory, and bakery some products.

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About SweeGen

Sweegen provides sweet taste solutions to food and beverage manufacturers around the world.

We are on a mission to reduce sugar and artificial sweeteners in our overall diet. In partnership with customers, we create delicious, sugar-free products that consumers love. With the best Signature Stevia sweeteners in our portfolio, such as Bestevia® Rebs B, D, E, I, M and N, along with our in-depth knowledge of flavor modulators and texturizers, Sweegen offers cutting-edge solutions that customers are looking for. , and consumers prefer.

For more information, please contact info@sweegen.com and visit the Sweegen website, www.sweegen.com.

Caution Regarding Forward-Looking Statements

This press release contains forward-looking statements, including, without limitation, statements regarding the future prospects of Reb M stevia leaf sweetener. These statements are based on current expectations but are subject to certain risks and uncertainties. , many of which are difficult to predict and beyond the control of Sweegen, Inc.

Relevant risks and uncertainties include those referred to in historical documents of Sweegen, Inc. with the Securities and Exchange Commission. These risks and uncertainties could cause actual results to differ materially from those expressed or implied by forward-looking statements, and therefore should be carefully considered. Sweegen, Inc. assumes no obligation to update forward-looking statements as a result of new information or future events or developments.

This press release contains forward-looking statements, including, without limitation, statements regarding the future prospects of Reb M stevia leaf sweetener. These statements are based on current expectations but are subject to certain risks and uncertainties. , many of which are difficult to predict and beyond the control of Sweegen, Inc.

Relevant risks and uncertainties include those referred to in historical documents of Sweegen, Inc. with the Securities and Exchange Commission. These risks and uncertainties could cause actual results to differ materially from those expressed or implied by the forward-looking statement.

Attachments

CONTACT: Ana Arakelian Sweegen +1.949.709.0583 ana.arakelian@sweegen.com


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