Taffi raises over $2 million for an AI-powered marketplace


Artificial intelligence (AI)-powered fashion marketplace Taffi has raised more than $2 million in seed funding, Magnitt reported Friday (February 4).

Impact46 and Al-Rashed Group (ARG) led Taffi’s seed funding round, with participation from WomenSpark angel investors Sultan Al-Hokair, founder of fashion retail company Eyad Mashaat, and Abhishek Sharma and Jamil Ahmad, founders of the garment manufacturing market. Fashinza, the report says.

“This latest round of funding allows us to continue our mission to bring global fashion styles to consumers in the most intimate and personalized way,” Taffi Founder and CEO Shahad Geoffre said in a report. “…From finding styles to getting the right fit for you or the moment, today’s e-commerce experience is still not the shopping experience we know modern technology can provide. Additionally, the logistics and operations to achieve this experience are still tricky for regional retailers today, but the world is no longer a regional market.Today, customers demand global access and shopping opportunities and, in same time, want it to be deeply personalized.”

Taffi’s AI-powered fashion marketplace platform empowers fashion designers to manage their clients online and enables them to acquire new clients, showcase their online portfolios to new audiences and reach more customers all over the world. It’s a global marketplace for apparel brands and suppliers that creates deeper connections and better understanding of customers, the report says.

“Whether our client wants to access the latest local Parisian fashion from Dubai or trendy urban Tokyo fashion on the streets of Cairo, Taffi’s mission is not just to deliver clothes; it’s about opening up new possibilities by allowing our customers to have no constraints on how they look, what they can access and, most importantly, how they can feel in their day-to-day life,” said co-founder and chief technology officer Pradeep Bisht, per the report. “Our technology and our platform are designed to provide that connection, but, of course, apparel is a crucial element, so gaining the support of these key strategic investors, who share our vision for e-commerce, is an important next step to make it happen. make it a reality for all people.”

Last week, Sweden’s Hennes & Mauritz (H&M) unveiled its $1 billion capital expenditure budget for this year, and it plans to bring physical and digital retail to at least six additional markets, including physical locations in Ecuador, Kosovo and Cambodia. . It also plans online expansion to Belarus, Colombia, Kazakhstan and more.

Read more: H&M Stokes is battling fast fashion with a $1 billion plan to double sales and reduce waste



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