For most shoppers the idea of ââhaving a garment made on purpose for them seems a bit extreme, but made-to-order fashion appears to be a real option for shoppers who would rather shell out the extra cash rather than choose from the shelves. . trends from yesterday.
“The first time [customers] often look for a dress for an occasion, but once they have it they are intrigued to try on the daywear, âAnna Mason, founder of the eponymous women’s clothing brand, told the Financial Times on Monday the 13th. December.
The Mason’s brand launches four collections each year, some looks produced specifically for its wholesale partners and most made to order. Lately, she has noticed a greater interest in the bespoke side of the business.
âIt has a lot to do with the idea of âânot giving money, not doing too much fast fashion, and an overall sustainability angle,â Mason told FT.
There is also a certain level of luxury in bespoke fashion in a world where most clothing is mass produced and imitators reign supreme, which means everyone likes to wear the same trendy item until let him move on to the next one.
âIt’s the newest and most up-to-date form of luxury now,â Malone Souliers founder Mary Alice Malone told FT.
Related: Brands Bet Limited Edition Clothing May Attract Consumers’ Interest
While some fashion brands focus on making truly unique items, others have recently been successful in releasing limited edition clothing that creates a buzz before release and barely last in stock when released.
Hasbro’s collaboration with Champion Athleticwear paired up with a limited-edition line, while 7-Eleven stepped into the fashion fray in partnership with artist and designer Kerwin Frost to create a “Snack Attack Uniform “consisting of a jacket, pants and a T-shirt. shirt that includes a total of 18 pockets.
Recent research by PYMNTS with Scalefast shows that at least 21% of consumers have been part of so-called product drops recently, including 42% of Gen Z and 33% of Millennials. Over 45% of consumers say product drops give them access to hard-to-find products and 64% of respondents say they can access items through product drops at good prices.