The Hill Country boutique focuses on edgy fashion for women over 35

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Left to right: Co-owners Becky Carpenter and Amy Hegarty opened their Bokabuku store in 2020. The two women, who have known each other for 30 years, have worked in pharmaceutical research. (Sumaiya Malik/Community Impact Journal)

When Becky Carpenter was growing up in the 1970s, she knew she would use “Bokabuku” – a nickname given to her by her cousin – as the name of her clothing business.

Bokabuku – B OK As You Are – is a women’s boutique featuring fashion-forward American and European quality clothing that caters to the changing needs of women 35 and older in a variety of shapes and sizes.

“Everyone is beautiful and unique, and the clothes you wear should complement your beauty, not the other way around,” Carpenter said.

Carpenter co-owns the store with longtime friend and colleague Ann Hegarty. The store is located on a narrow street in the Hill Country Galleria, where cars pass slowly to catch a glimpse of the stores. Located along the row of shops with the women’s clothing business cluster in the Hill Country Galleria, the women say their store is different.

They said they initially wanted to serve the petite clientele, but found that tall, curvy women were also underserved. Instead of selling clothes by numbered sizes, they focus on one-size-fits-all or sizes small, medium, large, and extra small.

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“We’d rather our customers be happy with what they buy in the long run than walk away with something they end up not wearing,” Hegarty said.

A stylist is always present in the store to advise customers and provide recommendations on how to style or wear items.

“We have clothes that fit you, not you that fit clothes,” Hegarty said.

Although the women celebrated the store’s first anniversary in September, the storefront opened in February 2020. When the pandemic began, they halted their launch plans and moved online. Their following grew, they said.

“Friends, neighbors, new acquaintances, people who have connected with our message and the different styles we wear keep coming back,” Hegarty said.

bokabuku

12820 Hill Country Blvd., Ste. E-110, Austin

512-394-7346 | www.bokabuku.com

Hours: Mon.-Sat. 11am-6pm, Sun noon-5pm

Learn to know you

Bokabuku offers high-quality, ethically produced and often locally sourced women’s clothing and accessories with one-size-fits-all, owners Becky Carpenter and Ann Hegarty said. Here is an overview of how customers can enjoy the store.

  • Shop everyday clothing, special occasions, tops, bottoms, dresses, lingerie and gifts.
  • Get tips on how to wear clothes from an in-house stylist.
  • Book a stylist online or after hours.
  • Attend private in-store events to benefit charities.

Prices

Items cost around $20 to $150 with some hats $250 and up.

Awards

The store offers Boka-bucks as rewards that customers can collect for future purchases.

Community

The owners are members of the Bee Caves Chamber of Commerce, www.beewomen.org, Texas Women in Business Austin and the Lakeway Chamber of Commerce.

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