The Iconic targets creativity with its new brand: Lego


Fashion and lifestyle retailer The Iconic has added Danish toy brand Lego to its assortment of brands.

Parents can now shop Lego collections through a range of online filters including popular themes such as Lego Star Wars, Lego Harry Potter and Duplo.

The brand has also launched a dedicated edition for adults who want to get creative with the popular toy bricks. Lego Art, Lego Icons or Lego ideas are all aimed at adults.

According to the company, The Iconic’s fast delivery window will ensure that residents of metropolitan Sydney will receive their Lego orders within three hours. The new collection can be found in the assorted toy section of The Iconic.

This isn’t the first time the company has entered the toy category. The company launched its Adaptive Edit, a product line targeting people with disabilities, which included a number of toys.

Additionally, last year the company expanded its line of homewares by stocking 130 brands through a new portal called The Iconic Home.

Items such as bedding, stationery, towels, and candles are available and can be researched through The Iconic’s Considered Edit to target specific sustainable needs, such as the use of sustainable materials in production.


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