We Join Penn Relays as Exclusive Footwear and Apparel Sponsor in Multi-Year Partnership


PORTLAND, Oregon. and PHILADELPHIA CREAM, February 4, 2022 /PRNewswire/ –Today, global performance brand On and the Penn Relays, one of the biggest and oldest traditions in athletics, announced a partnership making On the exclusive footwear and of event clothing. Returning from a two-year hiatus due to COVID-19 safety restrictions, the Penn Relays presented by Toyota will take place on April 28-30 to historical Franklin Field on the University of Pennsylvania Campus. On’s multi-year collaboration marks a new era of innovation, community and culture at the Penn Relays, as the brand will have a significant presence at Carnival going forward.

Since its inception in 1895, Penn Relays has brought together athletes from across the country and around the world to compete in the three-day competition. Together, On and the Penn Relays will reimagine the look of this historic competition for athletes, coaches, spectators and philadelphia cream community by leading with the mission to ignite the human spirit through movement and community.

Attendees will also have the opportunity to interact directly with the On brand in a large pop-up store in Carnival Village. All the latest apparel and footwear will be on display for athletes and fans to experience the brand’s innovative approach to sport. On’s presence, both at Penn Park for the athletes and at Carnival Village for the fans, will be built around celebrating all of the competitors and creating spaces for the teams to be together. We will bring movement and non-stop energy to the race weekend.

“When the opportunity to partner with the Penn Relays became a possibility, we were thrilled! So many On employees have competed in and even won Penn Relays events during their competitive sports careers. For s ‘associate with Penn and inspiring future generations of runners is an opportunity we couldn’t pass up,” said On’s Director of Global Sports Marketing, Steve Dekoker. “We are also thrilled to see our professional athletes competing against the best athletes in the world at Franklin Field and step onto the coveted podium.”

The relays are a reminder that athletics, a sport traditionally seen as individualistic, is best celebrated when played in community. Since its inception, On has been at the forefront of design and innovation in the running industry and is dedicated to uniting millions around the great sport of athletics. Through strategic sports partnerships, On has assembled a cohort of professional athletes in 2022, reinforcing their commitment to performance running and the celebration of movement. As part of this mission, On’s collaboration with Penn Relays aligns perfectly with the brand’s goals and reinforces its credibility in the sport.

“The Penn Relays are very excited to return in 2022 and partner with On to reinvigorate one of the most exciting track and field competitions in the world,” said Neighborhood Scott, general manager of the Penn Relays. “We are an innovative partner who shares our desire to create an inclusive field of competitors within Franklin Field. I’m excited to see the experiences they will amplify for these contestants, as well as our spectators and fans, both in the grandstands and at Carnival Village.”

The 126and The Penn Relays race will remain a three-day event with some schedule changes and the addition of an elite-level Olympic development program. The Olympic development program will be spread across the Friday and Saturday calendar, with a concentrated session on Friday evening highlighted by the men’s 4 x thousand relay and the women’s 4 x relay 800m The relay and the addition of individual Olympic development hurdles and sprint events on Saturday afternoon as well as the finals of the American High School and College Championships. The tentative schedule of events for 2022 is available here.

This partnership was secured by JMI Sports, the exclusive media rights partner of Penn Athletics and The Penn Relays.

Featuring its own employees and roster of professional athletes, On has produced a video to celebrate the exciting new partnership and long legacy of the Penn Relays, click here. To learn more about On’s story, click here. For more information on purchasing tickets for the 2022 Penn Relays, click here.

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We were born in the Swiss Alps with one goal: to revolutionize the feeling of running by allowing everyone to run on clouds. Eleven years after its market launch, On offers breakthrough innovation in premium footwear, apparel and accessories for high performance running, outdoor pursuits and everyday activities. Fueled by customer recommendation, On’s award-winning CloudTec® innovation, purposeful design and groundbreaking advancements in the activewear circular economy have attracted a rapidly growing global fanbase, inspiring humans to explore, discover and dream. On is present in over 60 countries worldwide and engages with a digital community at www.on-running.com.

About Penn Athletics
The Division of Intercollegiate Athletics and Recreation is a large division comprising 33 intercollegiate teams, 37 club athletic teams, and extensive intramural athletics and campus recreation programs, all taking place at 22 athletic and recreational facilities. The facilities are contained within a contiguous 24-acre footprint at the east end of campus, generally considered one of the best athletic facilities among urban campuses, with features such as Franklin Field, The Palestra and Penn Park. The Penn Relays, the oldest and largest organized track competition in the United States, attracts more than 110,000 spectators and 15,000 competitors each spring.

About JMI Sports
JMI Sports is a leading media rights and site development company, providing collegiate media rights management, sponsorship sales agency representation and highly valued project management expertise for the development of collegiate and professional sports facilities. The company serves to maximize each client’s economic potential through customized initiatives, ranging from marketing and branding solutions to facility design strategies that bring each client’s vision to life. JMI Sports manages an impressive list of iconic college media rights partnerships, including the University of Kentucky, Clemson Universitythe University of Pennsylvaniathe University of Pittsburgh, Harvard Universityand joint venture properties of University of Georgia and Colombia University (with Learfield IMG College), and Notre Dame University (with Captions). JMI Sports also represents several high-profile conferences, including the Ivy League, Mid-American Conference, Mountain West Conference, Southern Conference, and Patriot League. Additionally, JMI Sports serves as the third-party sales representation for premier venues and events, including the Breeders’ Cup Championships, Rupp Arena at the Central Bank Center, The Armory in New York City, the Millrose Games and the Penn Relays. The company’s facilities development team is currently working with Legends on the new Snapdragon Stadium and Mission Valley development to San Diego State University in San Diego, California. Celebrating its 15th anniversary in 2021, JMI Sports was founded by CEO Erik Judson and tech entrepreneur John Moores, former owner of the San Diego Padres.



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