Just a week after its launch, Hailey Bieber’s new skincare brand Rhode has been the subject of controversy.
The model’s brand was sued on Tuesday by Purna Khatau and Phoebe Vickers, the founders of Los Angeles-based fashion brand Rhode. Through their legal counsel, Lisa Simpson, the founders are suing the Bieber brand for trademark infringement – alleging that as the two brands share the same name, it will lead to confusion of the brand by customers.
As the legal proceedings have just begun, WWD breaks down everything you need to know about fashion brand Rhode. Read on to find out more.
When was the Rhode fashion brand founded?
Fashion brand Rhode was founded in 2014 in New York. The brand is now based in Los Angeles.
Who are the founders of the fashion brand Rhode?
Khatau and Vickers are the founders of fashion brand Rhode. The two women met as freshman roommates at Hamilton College where they discovered their shared love of design and found that they had the same taste in decorating when they bought their dorm.
After college, Khatau gained experience in the fashion world working as a buyer at Harvey Nichols in London, while Vickers pursued a career in advertising. They reconnected and decided to launch Rhode as a way to create daytime fashion pieces that bridged the gap between businesswear and streetwear.
According to the founders, they named the brand after a sea nymph in Greek mythology.
What does the fashion brand Rhode offer?
The fashion brand offers colorful and printed dresses, tops, bottoms and lifestyle accessories. On Tuesday, Rhode launches its new home decor collection which includes plates, napkins, placemats, tablecloths, aprons and more.
Last summer, the brand teamed up with Shopbop Active to launch its first activewear collection. The collection came after Rhode previously teamed up with Shopbop on a resort wear collection in 2019.
Where can I buy Rhode clothing?
Rhode’s offerings are available through its own e-commerce site, as well as Net-a-porter, Saks Fifth Avenue, Nordstrom, Shopbop and smaller boutiques across the country.
Which celebrities have worn Rhode?
Over the past eight years, many top celebrities have been spotted wearing Rhode’s designs. The list includes Beyoncé, Rihanna, Tracee Ellis Ross, Khloé Kardashian, Busy Philipps, Jamie Chung, Whitney Port, Zoey Deutch and many more.
Why are they suing Hailey Bieber’s Rhode beauty brand?
Khatua and Vickers are suing Bieber’s Rhode beauty brand for trademark infringement. The founders released a statement on Tuesday explaining why they filed the lawsuit.
“Today we were forced to file a lawsuit against Hailey Bieber and her skincare line which launched last week and uses the brand name ‘Rhode’,” the statement read. “We didn’t want to take this legal action, but we had to in order to protect our business. Although it is a global brand, we are still a young and growing company, and we cannot defeat a celebrity followed by Hailey using our company name to sell related products.
The founders went on to say that even though their brand offers fashion products and Bieber’s is a beauty brand, they expect customer confusion.
“Unfortunately, the fact that Hailey is currently focusing on skincare while we are focusing on fashion has not prevented brand confusion, and it will not be in the future,” the statement read. . “We are both part of a larger beauty market in which fashion and cosmetics closely overlap and often collaborate. Hailey said she wanted to start a clothing line and she even asked for “Rhode” as her clothing brand. We welcome competition – we just don’t want competitors using our name.
Did Hailey Bieber respond to the lawsuit?
Bieber’s beauty brand Rhode did not respond to a request for comment.
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