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Kylie Baby is coming soon.

Kylie Jenner announced on Instagram on Tuesday that her beauty company, Kylie Cosmetics, will be launching a baby care line called Kylie Baby on September 28. The line will offer clean, vegan and hypoallergenic products.

“I’m so excited to introduce to you @kyliebaby 🤍 it was a dream of mine to develop clean, safe, effective and mindful baby care when I became a mom,” the beauty mogul captioned her post. . “I know we all want the best for our kids, so making this line completely vegan and hypoallergenic was very personal to me! I am so proud of these products and couldn’t wait to share this with you and your family! launch September 28 ☁️ @kyliebaby ”

On the official Kylie Baby website it is written: “I present to you my new soft and pediatrician tested products for babies and children! It includes a registration form that customers must complete to be notified of the launch and receive 15% off a purchase of $ 40 or more.

The beauty mogul offered a preview of what’s to come on September 28, showing videos of a lotion, shower gel, shampoo and conditioner on his Instagram Stories.

The baby care line has lasted for more than two years, since Jenner registered trademarks for “Kylie Baby” and “Kylie Baby by Kylie Jenner” in May 2019. Both brands were registered for baby and infant products , including clothing, skin care and lifestyle.

Trademarks have been filed for “bath and shower products, diapers, baby food, nursing products, strollers, baby carriers, bath sheets, crib sheets” and other products in home and baby accessories.

While Jenner hasn’t specifically announced what’s in store for Kylie Baby, it looks like she’s looking beyond skincare products for the future. In clothing, the brand has also been registered for dresses, stockings, sweaters, scarves, shoes, sweaters and more.

This will mark Jenner’s second venture in making children’s products. Her swimwear brand Kylie Swim, launched on September 17, also offers models in children’s sizes.

According to the brand’s Instagram, Kylie Swim’s debut collection includes six styles: the Caico one-piece swimsuit, the Cut It Out one-piece swimsuit, the Kylie one-piece swimsuit, the one-piece swimsuit. August, the Triangle bikini and the sarong. The price of the collection ranges from $ 40 to $ 85.


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