Will try-on tech fit Walmart’s fashion business? – RetailWire

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March 04, 2022

Walmart is looking to make sure its new spring collections are right for its customers. The retail giant has announced the rollout of try-on technology which it says will lead to greater shopping satisfaction and fewer merchandise returns.

The technology is coming to Walmart via its acquisition last year of Zeekit, a virtual dressing room company.

“One of the most frustrating parts of buying clothes online is figuring out what an item will look like about you,” wrote Denise Incandela, Executive Vice President of Apparel and Private Labels, Walmart US, in a company blog post. “With Zeekit, our goal is to deliver an inclusive, immersive and personalized digital experience that will better replicate physical purchases.”

The new technology is available to customers who use Walmart’s app or shop on walmart.com. The first phase will introduce the “Choose My Model” feature which allows customers to select an avatar similar in size, shape and skin tone to their own.

Fifty models of avatars whose height varies from 5’2″ – 6’0″ and in sizes XS to XXXL are initially offered with plans to add 70 more in the coming weeks which will expand options for height, hair color and skin tone .

Walmart is focusing on owned and exclusive brands for trial technology deployment, including Free Assembly, Scoop, Sofia Jeans by Sofia Vergara, ELOQUII Elements, Time and Tru, Athletic Works, Terra & Sky, No Boundaries, Avia and The Pioneer Woman.

Plans are in place for the technology to be used with national brands starting with Hane’s and Levi’s. The retailer also plans to expand the use to clothing sold in its online marketplace. Items compatible with Zeekit will be tagged to indicate that customers can try on the clothes virtually.

Ms Incandela described “Choose My Model” as a start for the retailer and its customers.

“We are also working to launch a virtual try-on experience for womenswear, moving quickly to bring this game-changing technology to our customers,” Ms. Incandela wrote. “With the visionary team at Zeekit, powered by the Walmart Global Technology platform in partnership with our fashion merchandising and e-commerce site merchandising organization, we have an incredible opportunity to revolutionize the way our customers buy clothes. in line.”

Walmart recently announced the launch of her spring collections for Free Assembly and Scoop. The new items mark the first complete collections released under the direction of renowned designer Robert Maxwell.

DISCUSSION QUESTIONS: How will “Pick My Style” affect Walmart’s fashion reputation and sales? Will technology have a significant impact on yield reduction efforts?

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“I can’t wait to hear real testimonials that it works.”

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