Winnebago launches the RV industry’s first online shopping experience


AUSTIN, TX, October 18, 2022 /PRNewswire/ — Rollick, the leading provider of customer engagement technology for the recreational vehicle, marine and powersports industries, and WinnebagoⓇ, a leading recreational vehicle manufacturer, have partnered to launch an innovative and modern shopping experience on The brand has integrated Rollick’s digital retail and inventory solution (RollickDR) into its website to better engage consumers in the RV buying process.

“We are excited to harness the power of the web to increase the quantity and quality of leads generated from our website to Winnebago dealerships,” said Kim Wecker, director of digital customer engagement at Winnebago Industries. “The ability to connect customers further down the funnel with a dealership near them who has the RV they want to buy is going to be a game changer.”

The new website offers consumers the ability to shop online for Winnebago inventory available in their area. Once a unit has been selected, the digital retail component offers consumers the opportunity to take the next step in their buying journey. Buyers can request a quote, schedule an in-person meeting, and estimate the value of their trade-in. Additional shopping tools will be added in the coming months.

“Winnebago is taking a leadership position in the entertainment industry both with its carefully designed user interface and as the first VR equipment manufacturer to take a revolutionary step into the world of online retail,” said Bernie Brenner, co-founder and CEO of Rollick. “That was our vision when we founded Rollick and we are thrilled to partner with this forward-thinking and respected brand that is synonymous with the entire RV category.”

According to Winnebago Market Research, RV prospects show a clear preference for online engagement for a larger part of the buying process. Additionally, Rollick found that leads coming from RollickDR had up to 50% higher close rates than leads coming from standard web forms.

A typical RV shopping experience often begins at the manufacturer’s website where consumers gather information about a product of interest, but then forces them to go elsewhere to find available inventory and gather estimated cost information. . RollickDR provides a consolidated tool to help RV buyers find more of this information directly on and submit inquiries to a local Winnebago dealership for follow-up, resulting in a more streamlined shopping experience for the consumer and a more qualified prospect for the dealer. .

“It is very useful that Winnebago collects exchange data from prospects to help us identify our most valued prospects,” said Neal Joplin, Sales Manager at Broadmoor RV Superstore. “I anticipate we will have the opportunity to focus more energy on converting the most qualified customers who are ready to buy.”


About Rollick, Inc.
Rollick connects manufacturers, dealers and finance and insurance providers with market consumers in the powersports, recreational vehicles and marine industries to deliver a seamless customer journey. Rollick’s OEM solutions include new customer acquisition, business lead management, customer experience/retention and marketing automation. Additionally, the company quickly built its outdoor recreation vehicle shopping marketplace to include a nationwide dealer network, over 100 manufacturers and a network of affinity partners with access to over 250 million high-quality customers, including policyholders of major insurers. , employees of more than 2,000 major US companies, members of the military, veterans and first responders. For more information,



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