Woodland aims to expand its offline presence

Image Courtesy: News Drum

Performance footwear and apparel brand Woodland is expecting around Rs. 1,200 crore in sales this financial year.

Confirming the same, Aero Club chief executive Harkirat Singh said it would help the brand reach its pre-Covid numbers as customers return to stores.

He further added that Woodland currently has a pan-India network of 550 stores. It had closed 50 stores during the pandemic.

“However, new stores are popping up which are actually large-format stores, and gradually they will revert to their original size,” Singh added.

It should be noted that most of the new stores would come to metropolitan cities and existing markets. The company would also open stores in new cities and upgrade some small existing old stores.

On the company’s revenues for the fiscal year ended March 31, 2022, Singh said they hit about 75-80% of pre-pandemic levels.

Although stores are now retracing their steps, Singh said, online stores would also continue with offline stores. “I don’t see the online business going down because the convenience of shopping online is there,” Singh added.

Recently, the company launched a new brand “A Skating Monk”, which is a high-end streetwear brand, targeting a niche of young consumers with its range of shoes, clothing and accessories.

Read also: Indian footwear and outerwear brand Woodland is stepping up its apparel push


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